I Help Solar Installers Turn Expensive Ad Traffic into Appointments.
I build custom solar calculators that give homeowners value upfront and convert your paid traffic into qualified appointments.
Stop Paying for Clicks That Don’t Convert
Problem #1:
You’re Scaring People Away
Homeowners want answers, not sales pitches. Asking for a phone number upfront feels like a trap, forcing potential customers to leave before you’ve even built trust.
Problem #2:
You’re Paying for "No"
Every ad click costs you money. When visitors hit a contact form and immediately leave, you're paying for traffic that never converts. You get the bill, but no leads.
The Math:
If you're spending $1,500/month on ads and getting 150 clicks ($10/click)
Landing page with contact forms:
150 clicks Ă— 2% conversion = 3 leads
‍
‍Landing page with tools:
150 clicks Ă— 6% conversion = 9 qualified leads
‍That's 6 extra appointments per month. From the same budget.
150 clicks Ă— 2% conversion = 3 leads
‍
‍Landing page with tools:
150 clicks Ă— 6% conversion = 9 qualified leads
‍That's 6 extra appointments per month. From the same budget.
Secret Sauce:
Give Value First. Ask the Information Second.
Instead of sending traffic to a contact form, we send it to a tool that answers the homeowner’s question immediately.
They Get an Instant Answer
Homeowners enter their location and monthly bill—and immediately see their estimated system cost. No email required. No phone number. Just a fast, honest answer to their biggest question.
They See There's More
Below the price, a detailed report appears—partially blurred. It shows them what's inside: Solar Savings breakdown, Battery ROI analysis, exact Payback Period, and more. They can see the value, but can't read it yet.
They Unlock Everything
To reveal the full report, they simply enter details. The report unlocks instantly on their screen—a complete project roadmap. Meanwhile, their info is automatically saved in your CRM as a high-quality lead.
>> The Result:
They got value. You got a qualified lead. Nobody felt tricked.
They got value. You got a qualified lead. Nobody felt tricked.
15 Tools—YOU PICK!
Different Homeowners Ask Different Questions.
Every tool is designed to capture a specific type of buyer at a specific stage—from curious researchers to ready-to-sign homeowners.
Category A: Top of Funnel Tools
Homeowners trying to understand if solar is worth it
Homeowners trying to understand if solar is worth it
1. Solar Savings Calculator
Captures first-time researchers asking "How much will I save over 25 years?"
2. System Size Recommender
Captures homeowners asking "What size system do I need for my house?"
3. Roof Suitability Checker
Captures homeowners asking "Is my roof even right for solar panels?"
4. Net Metering Calculator
Captures homeowners asking "Wait, the power company pays me back?"
5. 20-Year Cost Projection
Captures homeowners asking "What will I pay over 20 years?"
Category B: Middle of Funnel Tools
Homeowners figuring out if they can afford it and comparing options
Homeowners figuring out if they can afford it and comparing options
6. Payback Period Calculator
Captures ROI-focused buyers asking "When does this become free money?"
7. Monthly Payment Estimator
Captures budget-conscious buyers asking "What's my actual monthly payment?"
8. Battery Backup ROI Calculator
Captures tech-savvy buyers asking "Is adding a battery worth the extra cost?"
9. Carbon Offset Calculator
Captures eco-conscious buyers asking "What's my environmental impact?"
10. Federal Tax Credit Calculator
Captures budget shoppers asking "How much will the government rebate me?"
Category C: Bottom of Funnel Tools
Homeowners one step away from booking an appointment
Homeowners one step away from booking an appointment
11. Financing Comparison Tool
Captures serious buyers asking "Should I pay cash, get a loan, or lease?"
12. Installation Timeline Estimator
Captures planners asking "How long until it's installed and running?"
13. Solar Eligibility Pre-Qualifier
Captures ready buyers asking "Am I even qualified for solar financing?"
14. Competitor Quote Auditor
Captures price shoppers asking "Is this other company's quote legit?"
15. Solar Home Value Calculator
Captures homeowners asking "Will this increase my home's value when I sell?"
>> The Results:
‍
Every visitor—no matter where they are in their solar journey—finds a tool that answers their exact question. You stop losing leads to competitors because you had the perfect tools at the perfect moment.
‍One tool = one type of buyer.
Four tools = your entire funnel covered.
‍
Every visitor—no matter where they are in their solar journey—finds a tool that answers their exact question. You stop losing leads to competitors because you had the perfect tools at the perfect moment.
‍One tool = one type of buyer.
Four tools = your entire funnel covered.
Pick Your Package
The Strategy Validator
Best for: Testing the concept with one high-impact tool
$497
One-time payment
Includes:
- 1 Mega Solar Calculator (Demo)
- 1 SEO-optimized landing page
- Email capture integration
- Brand-matched design
- Full installation
Timeline: 1 Week
Best ROI
The Growth Accelerator
Best for: Capturing leads at every stage of the buying journey
$1,497
One-time payment
Includes:
- Your Choice of 4 Tools
- 4 SEO-optimized landing pages
- Email capture integration
- CRM integration (NEW)
- Brand-matched design
- Full installation
- +1 Bonus Tool (Limited Time Only)
Timeline: 2-3 Week
The Market Authority
Best for: Dominating your local market across every search query
$3,497
One-time payment
Includes:
- The Full 15-Tool Library
- 15 SEO-optimized landing pages
- Email capture integration
- Advanced CRM integrations (GoHighLevel, Sunbase, etc.)
- Brand-matched design
- Priority support (NEW)
- Guide video tutorials (NEW)
- Full installation
Timeline: 3-4 Week
Still not sure? If this actually work?
Look at SiteGPT. They built a $20,000/month MRR engine by building simple free tools instead of running ads or writing blog posts. Their tools generated 727k+ organic clicks from people searching for specific solutions—all with $0 spent on ads.
These Aren't Just for Your Ad Landing Page.
They're Lead Magnets That Work Everywhere.
They're Lead Magnets That Work Everywhere.
1. Ad Landing Pages
Replace contact forms and convert 3Ă— more paid traffic into appointments.
2. Google Search
Rank for searches like "solar calculator YOUR CITY" and capture organic traffic for free.
3. Your Email List
Send to past leads: "Calculate your savings in 60 seconds"—wake up dead contacts.
4. Your Website Pages
Embed small versions everywhere: "Quick Savings Check" in service pages, blog posts or sidebar.
5. Social Media Posts
Instagram, Facebook, LinkedIn: "See if solar is worth it" with a direct link to your tool.
>> The Result:
One tool. Five traffic sources. Compound returns over time.
One tool. Five traffic sources. Compound returns over time.
FAQs:
Questions You Might Have...
How long does it take to build the tool?
1-3 weeks depending on your package. Most clients get their first tool live within 2 weeks.
Do I need a new website?
Nope. I can install these on WordPress, Webflow, Wix, HighLevel, Squarespace—whatever you're using.
Who owns the leads?
You do. Every lead goes straight to your email or CRM. I never see or store your customer data.
What happens after the tools go live?
They stay on your site forever and keep capturing leads automatically. You don't have to touch them unless you want to.
Can I use these for paid ads?
Absolutely. That's one of the main reasons to build them. These tools are designed to replace your ad landing page contact forms and convert 2-3Ă— higher.
What if the tools don't generate leads?
The tools will generate leads as long as you send traffic to them (ads, SEO, email, social). I guarantee the code works flawlessly. What I can't control is how much traffic you send or whether your offer is competitive—but the tool itself will always function perfectly.
Won't this just attract people who aren't serious?
No—it does the opposite. Contact forms are blind. These tools pre-qualify. If someone has a $40 electric bill, the calculator tells them they're not a fit. You only get leads from homeowners who actually need solar.
How accurate are the estimates?
The calculators use real utility rates and local solar data to give solid estimates. They're accurate enough to start a conversation—the final numbers come after you do a site visit and roof inspection.
Will this slow down my website?
No. The calculators are lightweight and fast-loading. Your site speed won't change—but your conversion rate will.
I already have a calculator from my panel supplier. Why do I need yours?
Manufacturer calculators are built to sell panels, not capture leads. They're usually ugly, generic, and don't connect to your CRM. Mine are custom-branded to your site and built specifically to convert visitors into appointments.
Turn Your Ad Traffic Into Solar Appointments
Let's figure out which tools will capture the most leads for your solar business.